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Syok started as a designer in Saatchi& Saatchi Malaysia and was previously working at Alpha245 /Arc Worldwide / Leo Burnett Malaysia. She likes to think that her work always begin with a simple idea that develops into an intricate design through her crafting.

Syok approaches her work as she does with life. She in… Read More
Syok started as a designer in Saatchi& Saatchi Malaysia and was previously working at Alpha245 /Arc Worldwide / Leo Burnett Malaysia. She likes to think that her work always begin with a simple idea that develops into an intricate design through her crafting.

Syok approaches her work as she does with life. She injects passion and patience in every piece of art and her diligence has once been described by the Chinese idiom of releasing 1000 knots slowly and silently.

Determined to make her designs go beyond a flat 2D image, Syok loves to bring out the utility and human benefit of a design. She notices the little things in our everyday lifestyle which she tries to capture and bring to life in areas like product design.

Syok's ultimate wish is that her design can serve a greater purpose - beyond a client's brief and beyond her individual preference, to help make a positive change in the lives of others.

Versatile in her craft, she likes to try out different design stylings until she finds one that feels right. She would describe the process of design like that of making soup. A good, hearty, fulfilling soup requires putting in a lot of effort in collating and preparing the ingredients, adding them in the pot each at a time, and trying out different tastes by perfecting it along the way. If it doesn't work the first time - she keeps crafting and crafting until she gets the best combination: an aesthetically and purposefully appealing design.

To feed her creative spirit, Syok immerses herself in photography and travel. She's now moving to embark on a journey to explore more than just advertising. Read Less
Member Since: Nov 3, 2011