Challenge
It’s a customary to wish media and business partners prosperity, abundance and fortune during the Chinese New Year.
More often than not, it’s always a hamper gift that comes with a greeting card. Run-of-the-mill and nothing new.
As a brand that is open minded, Somersby Apple Cider wanted to not only wish their partners but also stress and foster a stronger partnership for the year ahead.
Solution
Chap Goh Mei is the 15th day of the Chinese New Year. It’s also an auspicious day to look for the right partner.
Mandarin oranges symbolize wealth and prosperity, and Somersby Apple Cider took the opportunity to deliver 50 buckets of mandarin oranges to their partners.
There was a sweet surprise. Once peeled, an apple was revealed inside. This was to show that the right partnership will always deliver sweet results.
Inside the bucket, there were also two bottles of Somersby Apple Cider, signifying the importance of togetherness and having the right partner on this special day.
Results
Partners were pleasantly surprised with receiving something different this time around. Some posted it on their social media and blogs. But most importantly, sweet partnerships were enhanced this Chinese New Year.
