Anandh Rajan

Creative Director - UI/UX

Chennai, India
Anandh's apprenticeship started when he was fairly young – under the watchful eyes of his parents both of whom are artists. You wouldn't be far wrong if you had concluded that Design-N-Art make up his DNA!

Since that youthful start, he has gone on to build a 10+ year career in design working with such names as Cognizant and the BORN Group across both traditional and digital media.

Anandh is focused on wowing clients with creatives that are classy, functional, highly user-friendly and delivered in double-quick time. And, on staying on top of trends in both design and UX.

He is currently driving his team to up their game through participation in and winning awards. He feels that accomplishment is best demonstrated through peer approval in competitive settings. Watch this space!

Anandh also assists his wife in running her high-end sàlon. Managerial concepts like customer satisfaction, employee attrition / retention and bottom lines really strike home when it's one's bacon that's on fire!

In his spare time, he is a bike aficionado with vintage bikes being his muse. And, he doesn't mind getting down and dirty. So, don't be surprised to spot a dab of grease on his usually pristine attire!

Work Experience

Xerago

Director Creative

January 2022 - Present India

Xerago

Head - Creative, AVP

July 2020 - December India

Xerago

Creative Director UI UX

• Completely responsible for the P/L of the Creative Team and establishing the Creative Team as an independent cost centre.
• Focused on building creative solutions which engage and excite customers and connect them to brands at an emotional level.
• Providing leadership, direction and guidance to the members of the creative team.
• Advising and providing clients with branding strategies (including the setting up of across-the-board style guides) and recommending engaging, trendy and user-friendly user interfaces and user experiences.
• Worked with clients from Banking, Financial Services, Software, Educational, Construction, Heavy Machinery, and Charity/NGO domains across a variety of geographies.
July 2017 - June 2020 India

Cognizant Technology Solutions

Senior Associate - Projects

Led and managed a team of designer for the following projects –
• VR pitch for a top retail brand.
• Design for the JB Hunt order application.
• Design for the iOS sales deal app for Johnson & Johnson
April 2016 - June 2017 India

BORN

Creative Lead

Led and managed a team of designers working on –
• The UX/UI requirements of a number of e-commerce portals and mobile applications including creation of wireframes.
• A number of creative-led pitch proposals.
August 2013 - March 2016 India

Xerago

Associate Art Director

Led a team of close to 40 designers working on a variety of digital projects. Banners, Emailers, Landing Pages, Microsites, Websites, Newsletters – you name the responsive digital collateral, we had done it. For clients from banking and financial services, glass manufacturing and other domains.

• Led the team that brainstormed and executed Citibank India's digital bank launch event held in Mumbai.
February 2013 - August 2013 India

Interakt Digital Solutions Pvt. Ltd.

Associate Art Director

Started off as a Senior Graphic Designer and grew within a year into the Associate Art Director's role.

Led and worked on a variety of Facebook campaigns, mobile applications and pitch presentations.
January 2011 - January 2013 India

PixelKraft Media Solutions Pvt. Ltd.

Visualizer

Started off as a Trainee Visualiser and got promoted to Visualizer. Worked on a variety of print, web, animation and video projects.
June 2008 - December 2010 India

Freelance

Freelance designer

Worked on creating several website- and print-based collaterals for clients in India and the US.
June 2007 - June 2008

Education

Sri. Ramakrishna Matriculation Higher Sec School

10th Standard

2002 - 2003 India

Nyruthi Matriculation Higher Sec School

12th Standard

2004 - 2005 India

Dr. G.R. Damodaran College Of Science

B.Sc Visual Communication

June 2005 - June 2008 India

Languages

English (Fluent),
Hindi (Conversational),
Tamil (Conversational),
Malayalam (Conversational),

Awards

Spirit International Prestige Awards 2010 

PLATINIUM award for design

2010

99designs.com

Won the contest held at 99designs.com Client - i4 software Participants 88 designers

Skills

Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Photoshop, Adobe XD, Client Interaction, Concept Presentation, Ideation, Invision Studio, SketchApp, Storyboarding, Team Management,

Project Details

Website Design Portfolio link

Role
Concept, Storyboarding, Art Direction, Execution

Link
http://www.behance.net/gallery/Portfolio-Websites/5410583

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Print Medium Portfolio link

Role
Concept, Storyboarding, Art Direction, Execution

Link
http://www.behance.net/gallery/Portfolio-Press-Ads/5410885

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Video and Animation Portfolio link

Role
Concept, Storyboarding, Art Direction, Execution

Video Link
http://www.behance.net/gallery/La-premiere-nuit-Marc-Levy/5330799
http://www.behance.net/gallery/Shadow-Theif/5330599
http://www.behance.net/gallery/Oscar-Pill-Third-Book-trailer/5330753
http://www.behance.net/gallery/Kone-Liftman/5330355

Job Profile

• Ideation and Concept Development
• Designing and supervising the team.

Ui & UX

• UI/ UX
• Mobile application design IOS / Andriod
• Responsive Websites
• Interface design
• Flash banners
• Animation
• Other web related projects

Print

• Creating corporate identity, stationary
• Press ads
• Outdoor collaterals
• Creating mockup dummies of the design
• Supervising print

Video and animation

• Leading the team of 3d and visual effects
• Storyboard
• Matte painting

Key Skills

• UI & UX
• Generate creative ideas
• Organized Planner
• Good Presentation Skills
• Good Initiator and Motivator.
• Active Team Player

Clients

• Noor Bank - Dubai
• Stanley Black&Decker Dubai
• World Vision India
• HSS Hire
• AM Conservation Group
• Simply conserve
• Colgate
• Reebok Spartan
• FH group
• Flying Machine
• Gavs - Engage 2014
• Oxjam
• Panache Cosmetics
• QWIK7
• Tata ecommerce
• Shoppers stop ecommerce
• Reliance AJIO ecommerce
• Citibank
• HDFC
• Lenovo
• Acer
• Levi's
• Royal Challengers Bangalore
• Nalco
• spirtsandmore.com
• Clinique
• Sippingspirts.com