Director Creative
January 2022
- Present
India
Head - Creative, AVP
July 2020
- December
India
Creative Director UI UX
• Completely responsible for the P/L of the Creative Team and establishing the Creative Team as an independent cost centre.
• Focused on building creative solutions which engage and excite customers and connect them to brands at an emotional level.
• Providing leadership, direction and guidance to the members of the creative team.
• Advising and providing clients with branding strategies (including the setting up of across-the-board style guides) and recommending engaging, trendy and user-friendly user interfaces and user experiences.
• Worked with clients from Banking, Financial Services, Software, Educational, Construction, Heavy Machinery, and Charity/NGO domains across a variety of geographies.
July 2017
- June 2020
India
Senior Associate - Projects
Led and managed a team of designer for the following projects –
• VR pitch for a top retail brand.
• Design for the JB Hunt order application.
• Design for the iOS sales deal app for Johnson & Johnson
April 2016
- June 2017
India
Creative Lead
Led and managed a team of designers working on –
• The UX/UI requirements of a number of e-commerce portals and mobile applications including creation of wireframes.
• A number of creative-led pitch proposals.
August 2013
- March 2016
India
Associate Art Director
Led a team of close to 40 designers working on a variety of digital projects. Banners, Emailers, Landing Pages, Microsites, Websites, Newsletters – you name the responsive digital collateral, we had done it. For clients from banking and financial services, glass manufacturing and other domains.
• Led the team that brainstormed and executed Citibank India's digital bank launch event held in Mumbai.
February 2013
- August 2013
India
Associate Art Director
Started off as a Senior Graphic Designer and grew within a year into the Associate Art Director's role.
Led and worked on a variety of Facebook campaigns, mobile applications and pitch presentations.
January 2011
- January 2013
India
Visualizer
Started off as a Trainee Visualiser and got promoted to Visualizer. Worked on a variety of print, web, animation and video projects.
June 2008
- December 2010
India
Freelance
Freelance designer
Worked on creating several website- and print-based collaterals for clients in India and the US.
June 2007
- June 2008