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Bēhance

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I am an award-winning associate creative director with a passion for solving my client's problems in the freshest, most unconventional and unique way possible. Whilst finding creative answers are important, I also realise that effectiveness is an integral part of the solution. I doesn't believe in creating 'safe o… Read More
I am an award-winning associate creative director with a passion for solving my client's problems in the freshest, most unconventional and unique way possible. Whilst finding creative answers are important, I also realise that effectiveness is an integral part of the solution. I doesn't believe in creating 'safe options', but I do build my creative solutions on a sound strategy and human emotional insight. By the way, I also like to ask questions. Lots of them. I'm passionate, dedicated and terribly OCD.

Over the last 9 years, I have worked on international clients such as: Coca-Cola, Unilever(Dove, Sunsilk, Pond's), L'Oreal, Ikea, Heineken, Tiger Beer, Volkswagen, Jeep, Master Card and Harvey Nichols.

I have also won awards at Cannes, D&AD, One Show, Clios, Epica, NY Festival, Effies and Dubai Lynx.

My most successful moments during my career were at Ogilvy Dubai from 2010 - 2012. My Public Awareness radio campaign titled, 'Rescue Radio', helped abused maids with secretly coded messages in radio ads. It was lauded as one of the most awarded pieces of work to come out of the region and also helped place Ogilvy Dubai in the Ogilvy Cadre (A list of Ogilvy's top 15 creative agencies from around the world) for the first time ever. OgilvyAction Dubai also received it's highest ranking ever since it's inception in 2007.

Amongst my success in award shows, I've also had quite a good pitch win success rate. At OgilvyAction, I helped win the regional account for Grohe Luxury Bathroom fittings, which was valued at over a $20 million retainer. I also helped win the regional account for Viva Telecommunication for the Bahrain office and the regional account for Volkwagen Middle East.

With only 5 months into my new post at FP7/McCann, I was part of the lead team to help win the much sought after Harvey Nichols account in a pitch that beat out 7 other agencies. I currently sits on the FP7 Creative Council, which helps organize pitch-win strategies, presentations as well as manages the creative output across 18 offices in the region.

When I'm not working late and eating fried food, I likes to train MMA and travel the world meeting new people. Read Less
  • Associate Creative Director - Copy
    FP7/McCann — Dubai, United Arab Emirates
  • Senior Copywriter/Group Head
    Memac/Ogilvy — Dubai, United Arab Emirates
  • Copywriter
    Impact/BBDO — Dubai, United Arab Emirates
  • Copywriter
    henderson bas — Canada
  • Jr. Copywriter
    The Back Room Agency — Ontario, Canada
  • Jr. Copywriter
    Bytheowner — Toronto, Ontario, Canada
View Full Resume →
Cannes
-Silver - Radio - Public Awareness 2013
-Bronze - Radio Craft - Best use of radio 2013
-Finalist - Best use of Radio 2012
-Finalist - Best use of Sound Design 2012
-Silver - Best use of Media 2009

D&AD
-In Book (Bronze) - Radio Advertising 2013

One Show
-Silver - Public Service-Radio 2013
-Finalists -… Read More
Cannes
-Silver - Radio - Public Awareness 2013
-Bronze - Radio Craft - Best use of radio 2013
-Finalist - Best use of Radio 2012
-Finalist - Best use of Sound Design 2012
-Silver - Best use of Media 2009

D&AD
-In Book (Bronze) - Radio Advertising 2013

One Show
-Silver - Public Service-Radio 2013
-Finalists - Radio 2013

Clio Awards
-Gold - Innovative Media 2013
-Silver - Content & Contact 2013
-Bronze - Engagement/Guerilla 2013
-Bronze - Audio 2013

Epica
-Silver -Media Innovation 2013
-Bronze - Public Service 2012
-Bronze - Media Innovation 2009

New York Festival
-Finalist - Best use of Medium/Magazine 2009

London International Awards
-Grand LIA - Radio 2013
-Gold - Radio Public/Social Welfare
-Silver - Radio Public/Social Welfare

Dubai Lynx
-Gold - Promo & Activation (Non-Profit) 2013
-Gold - Direct (Use of Media) 2013
-Gold - Film Craft (Sound Design) 2012

-Silver - Media (Use of Broadcast) 2013
-Silver - Radio (Best use of Radio as Medium) 2013
-Silver - Film (Public Service) 2012

-Bronze - Media (Products/Services -Non-Profit) 2013
-Bronze - Media (Ambient Small Scale) 2011
-Bronze - Media (Live Stunt) 2011

-Finalist - Design (Environmental Design) 2013

Effies
-Bronze - Best Non-FMCG Campaign 2012
-Finalist - Best use of CSR 2012
-Finalist - Best Youth Marketing 2011

WPP Cream Awards
-Best use of Media 2012
-Best use of Media 2011

Featured on Global Showreel for Best of Ogilvy Action's- Louder Than Words Annual
-4 ideas published in OA's Promo & Activation Annual Vol. 1 & 2.
-7 ideas published on MemacOgilvy.com's main page.

Featured on bestadsontv.com
-Influenced by None, Harvey Nichols: Top 6 ideas of the week November 6, 2013
-Rescue Radio, Sawaminjah: Top 6 ideas of the week November 14th, 2012
-Stroke of Offbeat Humour, Golf Digest: Top 6 ideas of the week Feb. 29th, 2012
-An idea with Balls, Golf Digest: Top 6 ideas of the week June 16th, 2011

Campaign Middle East Magazine's Top 10 Best Print Ads of 2013
-Harvey Nichols - Influenced by none (ranked #4) Read Less
"Ali is a passionate, keen and hungry Copywriter, with plenty of raw energy, he is a man who wants to do great things and in reaching for the stars, he is quickly building a world class portfolio of award winning work.
Ali is a great member of the team, very personable and huge fun to work with.
His recent work fo… Read More
"Ali is a passionate, keen and hungry Copywriter, with plenty of raw energy, he is a man who wants to do great things and in reaching for the stars, he is quickly building a world class portfolio of award winning work.
Ali is a great member of the team, very personable and huge fun to work with.
His recent work for Rescue Radio, Amnesty, Ikea and many others is testament to his energy and talent. Ali is a face to watch for the future." - Steve Hough, Former ECD of Memac/Ogilvy Dubai, Former ECD Y&R Malaysia

"Ali is a proactive, creative and dynamic person. Well structured, strategic and detailed oriented he is a great team player. He is focused on innovation. A great colleague!" - Paul Fayad, Creative Director of SVM, Montreal, Canada, Former Creative Director of Impact BBDO, Dubai.

"It's a pleasure to write a recommendation for Ali Mokdad a Senior Copywriter at OgilvyAction Dubai. Ali is a talented English Copy Writer (don't get fooled by his Arabic name), a conceptual thinker and a great presenter. He can not only come up with a brilliant idea but he'll have an enthusiastic, positive attitude throughout. Ali is dedicated and motivated to create award winning ideas, in addition to his daily business, and I do hope that he will continue to work as hard as he did when he was working for me.” -Claus Adams, Chief Operating Officer at Cheil Worldwide Inc., Former Director of OgilvyAction Middle East & North Africa, Memac Ogilvy Holding Read Less
Member Since: Jun 4, 2011