Showcase & Discover Creative Work

Ali Mokdad

Associate Creative Director

Dubai, United Arab Emirates
My approach to advertising is simple. Create conversations. I do this by using human insights to get people talking and ultimately, create purchasing behaviour. For me, advertising is about transforming the mundane into magnificent. Mantra: Create work that has people whispering to themselves, "Damn! I wish I thought of that!" I'm living the dream, one idea at a time.

Work Experience

FP7/McCann

Associate Creative Director - Copy

- Brand Guardian for Harvey Nichols, Coca-Cola, McDonald's, L'Oreal and Nestle.
- Instrumental in winning the Harvey Nichols business, beating 7 other agencies in the region.
- Acquired a close relationship and gained the trust of L'Oreal MENA team.
- Part of the FP7/McCann Creative Council, which handles creative standards and regional pitches across 18 offices in the MENA region.
January 2013 - Present Dubai, United Arab Emirates

Memac/Ogilvy

Senior Copywriter/Group Head

-Voted Agency of the Year in 2010, Ogilvy Action allowed me to work more in the Promo & Activation side of the business as well as Shopper Marketing.
-I worked on brands such as Heineken Beer, Tiger Beer, Sunsilk Shampoo, Dove, British American Tobacco and Coca-Cola.
-I've won numerous awards with Ogilvy Action and created ground breaking work with them during my tenure.
-Helped transform the agencies international status with the network and also helped them achieve their highest ranking ever since the Dubai office's inception.
-Ogilvy made it on the Ogilvy Cadre (Ogilvy's top 15 creative agencies across the world) for the first time ever.
-Won at Cannes, Clios, One Show and D&AD, making it a first for OgilvyAction.
-Helped OgilvyAction acquire the regional accounts for Viva Telcommunications and Grohe bathroom fittings in a pitch.
-After my first year, i was promoted to group head of Unilever, Dunia Financial and Coca-Cola. I had a jr. team reporting to me and 2 designers. My partner and I managed the entire workflow of our team and ensured deadlines, creative standard and budgets were met.
June 2010 - December 2012 Dubai, United Arab Emirates

Impact/BBDO

Copywriter

The largest agency in the UAE, Impact BBDO has allowed me to become more actively involved in the pitches, client presentations and team management. I worked very closely with the Creative Director and we actively aligned on all decisions with the creative process. In July 2009, My partners and I won a Cannes Silver Lion for “Best Use of Media”.

Clients included: Emirates Airline, Pepsi, Dubai Healthcare City, Wafi Mall, M&Ms, Bounty, Gillette.
January 2008 - June 2010 Dubai, United Arab Emirates

Henderson Bas

Copywriter

Henderson Bas is a well-renowned digital and interactive shop in Toronto. It has won countless awards and accolades in digital and interactive communications. I further expanded my advertising and communication knowledge with this agency and was exposed to various media, both traditional and unconventional during my time here.

Clients that i worked on include: Primus, ING Direct, Capital One, Molson Canadian, Nintendo Canada, eBay.ca, Levi’s Canada, Coca-Cola™
February 2007 - December 2008 Toronto, Canada

The Back Room Agency

Jr. Copywriter

The backroom was a small agency in the heart of downtown Toronto. Most of my advertising experience and knowledge came from this boutique shop and I was further exposed to the day-to-day dealings of the advertising business.
September 2006 - February 2007 Ontario, Canada

Education

York University

Specialized Honours B.A. in Communication Studies

September 2001 - April 2006 Toronto, Ontario, Canada

Seneca College Of Applied Arts And Technology

Creative Advertising Diploma

September 2004 - April 2006 Toronto, Ontario, Canada

Languages

English (Native),
Arabic (Fluent),
French (Conversational),

Awards

Cannes Lions

Bronze - Public Awareness

2013

Cannes Lions

Silver - Public Service Awareness

2013

British Design & Art Direction (D&AD)

In Book (Bronze) - Radio Advertising

2013

The One Club

Silver - Public Service - Radio

2013

Clio Awards

Gold - Innovative Media

2013

Clio Awards

Silver - Content & Contact

2013

Clio Awards

Bronze - Engagement/Guerilla

2013

Clio Awards

Bronze - Radio/Public Service

2013

Dubai Lynx International Advertising Festival

Gold- Promo & Activation - Non-Profit

2013

Dubai Lynx International Advertising Festival

Gold - Direct-Use of Media

2013

Dubai Lynx International Advertising Festival

Silver - Media - Use of Broadcast

2013

Dubai Lynx International Advertising Festival

Silver - Radio - Best use of radio as a medium

2013

Dubai Lynx International Advertising Festival

Bronze - Media - Non Profit

2013

Effie Awards - Effie Worldwide

Bronze -Non-Food FMCG

2012

Epica Awards

Bronze - Public Interest

2012

Cannes Lions

Finalist - Best Use of Sound Design

2012

Cannes Lions

Finalist - Best Use of Radio as a Medium

2012

Dubai Lynx International Advertising Festival

Gold - Film Craft: Sound Design

2012

Dubai Lynx International Advertising Festival

Silver - Film: Public Awareness

2012

Effie Awards - Effie Worldwide

Finalist for Best Youth Marketing

2011

Dubai Lynx International Advertising Festival

Bronze - Best use of Media (Small Scale Ambient)

201103

Dubai Lynx International Advertising Festival

Bronze - Best use of Media (Live Stunt)

201103

Cannes Lions

Silver - Best use of Media

2009

New York Festival

Finalist - Best use of Media

200907

Epica

Bronze - Media Innovation

2009

Skills

Conceptual, Activation, Ambient, Art Direction, ATL, Big Ideas, BTL, Copywriting, Editing, Scriptwriting, Shopper Marketing, Television,