Showcase & Discover Creative Work

Ali Mokdad

Associate Creative Director

Dubai, United Arab Emirates
+97150 5071265
My approach to advertising is simple. Create conversations. I do this by using human insights to get people talking and ultimately, create purchasing behaviour. For me, advertising is about transforming the mundane into magnificent. Mantra: Create work that has people whispering to themselves, "Damn! I wish I thought of that!" I'm living the dream, one idea at a time.
Experience
Dubai, United Arab Emirates
Jan 2013Present
Associate Creative Director - Copy
- Brand Guardian for Harvey Nichols, Coca-Cola, McDonald's, L'Oreal and Nestle.
- Instrumental in winning the Harvey Nichols business, beating 7 other agencies in the region.
- Acquired a close relationship and gained the trust of L'Oreal MENA team.
- Part of the FP7/McCann Creative Council, which handles creative standards and regional pitches across 18 offices in the MENA region.
Dubai, United Arab Emirates
Jun 2010Dec 2012
Senior Copywriter/Group Head
-Voted Agency of the Year in 2010, Ogilvy Action allowed me to work more in the Promo & Activation side of the business as well as Shopper Marketing.
-I worked on brands such as Heineken Beer, Tiger Beer, Sunsilk Shampoo, Dove, British American Tobacco and Coca-Cola.
-I've won numerous awards with Ogilvy Action and created ground breaking work with them during my tenure.
-Helped transform the agencies international status with the network and also helped them achieve their highest ranking ever since the Dubai office's inception.
-Ogilvy made it on the Ogilvy Cadre (Ogilvy's top 15 creative agencies across the world) for the first time ever.
-Won at Cannes, Clios, One Show and D&AD, making it a first for OgilvyAction.
-Helped OgilvyAction acquire the regional accounts for Viva Telcommunications and Grohe bathroom fittings in a pitch.
-After my first year, i was promoted to group head of Unilever, Dunia Financial and Coca-Cola. I had a jr. team reporting to me and 2 designers. My partner and I managed the entire workflow of our team and ensured deadlines, creative standard and budgets were met.
Dubai, United Arab Emirates
Jan 2008Jun 2010
Copywriter
The largest agency in the UAE, Impact BBDO has allowed me to become more actively involved in the pitches, client presentations and team management. I worked very closely with the Creative Director and we actively aligned on all decisions with the creative process. In July 2009, My partners and I won a Cannes Silver Lion for “Best Use of Media”.

Clients included: Emirates Airline, Pepsi, Dubai Healthcare City, Wafi Mall, M&Ms, Bounty, Gillette.
Canada
Feb 2007Dec 2008
Copywriter
Henderson Bas is a well-renowned digital and interactive shop in Toronto. It has won countless awards and accolades in digital and interactive communications. I further expanded my advertising and communication knowledge with this agency and was exposed to various media, both traditional and unconventional during my time here.

Clients that i worked on include: Primus, ING Direct, Capital One, Molson Canadian, Nintendo Canada, eBay.ca, Levi’s Canada, Coca-Cola™
Ontario, Canada
Sep 2006Feb 2007
The Back Room Agency
Jr. Copywriter
The backroom was a small agency in the heart of downtown Toronto. Most of my advertising experience and knowledge came from this boutique shop and I was further exposed to the day-to-day dealings of the advertising business.
Awards
2013
Bronze - Public Awareness
2013
Silver - Public Service Awareness
2013
In Book (Bronze) - Radio Advertising
2013
Silver - Public Service - Radio
2013
Gold - Innovative Media
2013
Silver - Content & Contact
2013
Bronze - Engagement/Guerilla
2013
Bronze - Radio/Public Service
2013
Gold- Promo & Activation - Non-Profit
2013
2013
Silver - Media - Use of Broadcast
2013
Silver - Radio - Best use of radio as a medium
2013
2012
Bronze -Non-Food FMCG
2012
Bronze - Public Interest
2012
Finalist - Best Use of Sound Design
2012
Finalist - Best Use of Radio as a Medium
2012
Gold - Film Craft: Sound Design
2012
Silver - Film: Public Awareness
2011
Finalist for Best Youth Marketing
Mar 2011
Dubai Lynx International Advertising Festival
Bronze - Best use of Media (Small Scale Ambient)
Mar 2011
Dubai Lynx International Advertising Festival
Bronze - Best use of Media (Live Stunt)
2009
Cannes Lions
Silver - Best use of Media
Jul 2009
New York Festival
Finalist - Best use of Media
2009
Epica
Bronze - Media Innovation
Education
Toronto, Ontario, Canada
Sep 2001Apr 2006
Specialized Honours B.A. in Communication Studies
Toronto, Ontario, Canada
Sep 2004Apr 2006
Skills
 
ATL, Activation, Ambient, Art Direction, BTL, Big Ideas, Conceptual, Copywriting, Editing, Scriptwriting, Shopper Marketing, Television
Languages
 
English (Native), Arabic (Fluent), French (Conversational)