From a casual meeting of five Calabrian helpless guys, come to life the idea of creating a line of clothing capable of stirring the old clichés bringing with it an air of freshness and originality.
Art is our common thread and JesTime becomes the right mix of work and passion, dream and reality, fun and dedication.
"JesTime". The word means irreverence, satire and sarcasm.
The JesTime is an outburst of pure life.
A scream launched to the sky (like when you slam with the little toe against a corner).
A declaration of war to the dogmas sold as absolute truth (and to the corners). A war fought with their own weapons.
JesTime is anger, desire of changing, a (moral) head butt on the nose of a thug that bothers you.
JesTime is an irreverent satire and jack a** of society.
A way of life, a way of being, a way of communicate with your fellow.
Be, always, in "obstinate and contrary direction."
JesTime is a new scale of values that will change the world.
It's a big laugh that will bury them all!

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