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Touch Branding - Corporate Identity
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Created: 03/15/09
Last Edited: 04/08/09
Views: 9262
Appreciations: 494
Comments: 51
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Project featured on 4/7/09
When creating our own identity, we set out to prove our key message, that every point of communication is a chance to advertise our company. We created a simple brand message and applied it across multiple touchpoints. One of the key elements of the identity was a direct mail in the form of a blood bag, which we personally delivered to creative directors in several ad agencies in Prague. As a result we've received quite a few interesting jobs and two bronze awards from the Czech Art Directors Club.
The corporate identity was applied across multiple touchpoints.
Letterhead, envelope, business cards and CDs - on all materials we used stickers and filled all necessary details with handwriting - just like they do in the hospital.
Direct Mail - a real blood bag filled with a fake blood.
Direct mail with matching envelope.
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We have asked Janusz Szyndler to take a stylized photo of us for PR purposes.
We've personally delivered the direct mail to several ad agencies in Prague.
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