Challenge: Easily communicate the benefits of using Dow toughening materials.
Solution: Clearly contrasted what our target audience could "stop" and "start" doing if they used our toughening product in their formulations. The graphic approach below allowed us to combine the problem situation and product benefits in a single view.
Solution: Clearly contrasted what our target audience could "stop" and "start" doing if they used our toughening product in their formulations. The graphic approach below allowed us to combine the problem situation and product benefits in a single view.
