Challenge: Encourage brand discovery of innovative solutions for protecting and preserving infrastructure applications.
Solution: As part of a larger integrated plan, developed a microsite to profile the whole new way of thinking behind Dow's asset preservation approach. Included an interactive tool that would illustrate the case for change by contrasting maintenance costs of protected vs. unprotected infrastructure.
Dow Asset Preservation Site
http://www.dowassetpreservation.com
(N.B. I laid the foundation for this site and most of the critical elements defined in the planning stage are included. However, my time with Dow came to an end during the implementation phase.)
Solution: As part of a larger integrated plan, developed a microsite to profile the whole new way of thinking behind Dow's asset preservation approach. Included an interactive tool that would illustrate the case for change by contrasting maintenance costs of protected vs. unprotected infrastructure.
Dow Asset Preservation Site
http://www.dowassetpreservation.com
(N.B. I laid the foundation for this site and most of the critical elements defined in the planning stage are included. However, my time with Dow came to an end during the implementation phase.)
