Swire Properties
Hong Kong Offices Premium Corporate Folder
2018
Showing Sustainability with Class.
As one of the leading property developers in Hong Kong and Mainland China that has established itself through clear-cut values in its years of business, Swire Properties strives to find long-term value in its commitment to sustainable development. This folder functions as an item that accompanies staff to meetings and conferences, and in light of this the folder is designed to reflect those very values of the company.
To accentuate the business philosophy of Swire Properties, the folder features, with prominence, a collection of commercial buildings under the company in a silvery tone, juxtaposed against a charcoal-coloured background. Such elements represent the company’s emphasis on both longevity and modernity, while the contrast presented between background and visual symbolises the defining principles that uphold the company.
Intertwining matte and gloss finishes; the former pertaining to the background, the latter utilised in the main visuals to varying degrees; emulate the visual effect of sun rays reflective off different materials of a towering skyscraper, and alludes to the prosperous metropolis, to which Swire Properties is due in no small part.
