Designing the Package for EAT4U
We have designed the packaging of ‘수채지가’, a new Health Functional Food from Eat4U, a brand that strives for healthy life. ‘수채지가', which literally means ‘fill with moisture and let fat go’, is a dietary supplement to resolve the difficulties of dieters in their daily intake of water. The most important keyword being 'fill with moisture', we have intended to visually convey filling with moisture through the graphic design of the package. Since ‘moisture’ is a concept that is physically smaller than water, we have opted to use water droplets as a symbolic representation of being filled. We try to deliver a product concept through one single complete symbol.
Client EAT4U
Type Package Design
Year 2019
Directior Wonsik Chae, Voryung Kim→
Design & Archive Hyojin Kim→