Branding – Print – Graphic – Space
CN Square 中南廣場
The rebranding of the biggest art supplies and stationery store in Hong Kong.
The rebranding of the biggest art supplies and stationery store in Hong Kong.
A diverse, energetic and graphical design is created to rejuvenate and celebrate its 45+ years of heritage with a fresh new look.
Work created at Spectra
The Chinese wordmark is crafted to resemble the playful features of the English wordmark.
Oat and Pure White are added to balance the sharpness of the Lime, giving the brand a harmonious tone as it speaks to diverse audiences, including students from primary school to university, parents, artists, etc.
A new set of essence colours are injected into the brand, to express its wide range of art and stationery supplies, actively integrating gifts and craft workshops.
Thank You!
