Goal: To create a brochure with illustrative depictions of unique asanas to be taught for a course at Hot Yoga studio. It was important for us to demonstrate the corporate identity in true form, to showcase the modern approach and the style that flows along with the ancient practice to the viewer. To appease the eye, A5 size was decided to be most apt.
Features: To create uniqueness for this particular project, we want to use a black and white spectrum, which adheres with the aspect of Yoga in particular. There are 36 in total for the brochure, this number is of significance as this number can be tracked in the name of the company, the studio is housed in building addressed with the number and the course has 36 sequences of unique asanas too.
Each illustration of asanas is designed to provide much information to the user, that consists of points of attention(asana’s point of impact), description of the technique to be applied and the effect of performing the form. The design of the brochure was done to provide a complete understanding from an amateur perspective.
Cover material - White “touch-cover” paper, the paper for print provides a rugged feel.
