Your Seat is booked - Campaign

PIZZAHUT AFRICAN CUP CAMPAIGN - 2019

BRIEF

As a continuity of being a part of football events over the world, Pizzahut is going to entertain fans through a series of activities in kuwait that lead them to attend the African cup in Egypt.

GOALS

- Double the Current ENGAGEMENT on all social media channels

- Increase Sales on a monthly basis with a doubled rate

- Spread Awareness of pizza hut’s role in football support

PHASE I (online)

Your Seat Is Booked

This phase is considered as a teaser for people to start the campaign idea,

An anonymous message of “your seat is booked” will be spread through media and in streets to let people stay tuned for the details!

We will mention on social media the date of the revealer so people can track it and know the concept behind it.

PHASE I (offline)

Your Seat Is Booked

As continuation of the teaser phase, the chair will be actually located in several locations (avenues mall, marina mall, kout mall..etc)

When we place the chair in the malls we will have a simple activity around it in each location, for example we will stage a group of models who will play (musical chairs) game, so we grab visitors’ attention to ask about what’s going on and let them participate in the game.

The winners here will get on spot free tickets to 1st African cup game in Egypt with transportation and accommodation for a weekend.

PHASE II

Find Your Chair

Taking the campaign to the next level which is the revealer, We will give customers different parts of puzzles away with each “sfo” pizza where they have to gather all the parts together to complete the shape of the chair in the stadium.

Once the customer has got the complete set of the puzzle he has to send it to us to on instagram to get his free trip to the African cup 1st game.

We are going to distribute pieces of the puzzle on 3 sfo boxes, every time they order an sfo they may get the a new puzzle set until they gather all.

The goal from this revealer is to push sfo sales and increase it’s awareness within the activation.

PHASE III

PH PLANE READY

Here is the fun part, ph winners from the chair campaign are going to travel to Egypt to attend the 1st game of the African cup along with a team from pizza hut who will give them a special program in Egypt to spread love and enjoy the trip.

But this is not the whole thing, we have prepared a surprise for our winners inside the plane, they will find a special band who will entertain through the flight with songs and dances, in addition to special cheat meals prepared from pizza hut on the plane.

The plane fun part is going to be covered and spread through social media news pages to show people how the chair campaign ended so happily.

OUR Message?

ENJOY

EAT

ATTEND

CAMPAIGN THEME