Privește Orașul (Look at the City)
A 3 day conference event organized by the National Chamber of Architects who invited speakers from all over the country to critically discuss new urban developments and possibilities for the modern city. Synopsis designed the posters and also developed the communication concept which became the iconic symbol around which everything levitated. The photo-frame became iconic as it was spread all over the city's pubs and institutions and people reacted instantly. This invited all the citizens to actively participate and photograph any places of critique within the boundaries of the city. The project became instantly viral.
A 3 day conference event organized by the National Chamber of Architects who invited speakers from all over the country to critically discuss new urban developments and possibilities for the modern city. Synopsis designed the posters and also developed the communication concept which became the iconic symbol around which everything levitated. The photo-frame became iconic as it was spread all over the city's pubs and institutions and people reacted instantly. This invited all the citizens to actively participate and photograph any places of critique within the boundaries of the city. The project became instantly viral.
