Designing for Future Empathy
What tools might we make to enable us to make better decisions about our future?
How might we bridge the empathy gap between our present and future selves?
Studies have suggested that we think about the future three times more often than the past. Some of our cognitive biases mean that we tend to favour what benefits us now rather than what benefits us in the long term.
Often we lack empathy with the future versions of ourselves, our families and our communities.
How will you make it easier and more beneficial for people to make better decisions for their future selves?
Problem Statement.
I couldn’t recover from a financial shock.
Solution.
Build long-term saving habits, with short- term objectives.
Create a app that proactively helps users to save for their long term goals.
Empathise with their future self.
Make their savings relatable.
Persona.
User Journey.
Wireframe
