![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d7eaea58104691.59efb4ad2c630.jpg)
Skale is a mobile app that connects employees and learners with each other, to practice and learn particular sales skills from one another.
Brand Values:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26140058104691.59efadba08776.jpg)
Sketching Initial Ideas:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f04e758104691.59efafdd1bdd9.jpg)
Turning Ideas into Digital Concepts:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f472058104691.59efbaf644b14.jpg)
Chosen option & Wordmark Research:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2816f358104691.59efb74edf92d.jpg)
Logo construction grid & App home screen:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/59d04858104691.59efb74edff4b.jpg)
The objective was to create a logo and visual identity that will represent the safe place to practice, improve and connect with others at the same time. Since the target audience is young sales representatives, the idea was to create something modern and fun, avoiding the overused corporate look.
That's why we decided to create the abstract pictorial mark that resembles learning (curves), the collaboration between learners (two shapes) and letter S as well. The final logo can be used in abstract shapes and colors, but in simple and practical one-colored lines for various printing purposes.
That's why we decided to create the abstract pictorial mark that resembles learning (curves), the collaboration between learners (two shapes) and letter S as well. The final logo can be used in abstract shapes and colors, but in simple and practical one-colored lines for various printing purposes.
Typography & Colors:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ca9ff158104691.59efb86fd2612.jpg)
The color scheme and typography complement the brand image in a modern way, making the brand consistency even stronger. The green/blue abstract scheme is chosen to convey the brand's modern, positive and trustworthy side of the app.
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/247a5e58104691.59efb86fd222e.jpg)
Various Logo Applications:
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6101658104691.59efb933db182.jpg)
![mobile application connection learning improvement skills sales Practice Young modern](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f0f33d58104691.59efb933db526.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/42fcf458104691.59efbe610a60e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3ddfcf58104691.59efbe610a037.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/caf92458104691.59efbe61455dd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a988458104691.59efbe614501a.jpg)
Thank you for watching!
Are you ready to make your brand awesome?
Are you ready to make your brand awesome?
If you are interested in a cooperation with us, drop us an email and we'll get to you as soon as possible.
www.insigniada.com | hello@insigniada.com
Skype: Insigniada | © 2018 Insigniada
www.insigniada.com | hello@insigniada.com
Skype: Insigniada | © 2018 Insigniada