Task: Daily is a stevia based sweetener, new in the mexican market, the task was to create a powerful concept to get to the main target. Also i had to create the social media strategy.
Idea: I came across the concept "Una gota, todo lo bueno" to make clear what Daily does for you and your health.
Racional
ID
Master graphic
ATL & BTL teasers
ATL & BTL lanzamiento
Sitio teaser
Sitio lanzamiento
Content