Task: Carmex is a lip balm for both men and women, the task here was to create engaging content for a younger audience, a kind of content that could catch the audience's attention and also position the brand in their top of mind.
Idea: With the help of amateur beauty bloggers, we created a network that allowed us to position the brand on Instagram and that would be content targeted at women, on the other hand we needed to create content targeted at younger men, so based on trending memes i developed content made for them.
Duties: Art direction, copywriting, social media management.
Alcance: 48,660
Likes: 1961
Shares: 74
Pauta: 100 MXN
Instagram: @carmex_mx
Colaboración con: @amarillopastel
Ig: @carmex_mx
Ig: @carmex_mx
Ig: @carmex_mx
