The objective is to build brand awareness and gain members. We want people to join the Tri Fitness team and help them through their fitness journey. This ad should is letting people know that they can eat regularly while getting in shape. Also it should motivate people to get out and be active. The imagery being used: athletes, sports, powerlifting (lifting), food. 

Being  a new brand is a barrier in itself. The challenge was being able to separate the brand from every other fitness brand. In creating a unique style the brand now habits own voice. Another challenge was to draw in the users, we allow them to access a variety of free segments giving them the opportunity to get more involved.