The brand developement for the florist »Blumenmanufaktur« puts the owner‘s character in focus. Her great attention to detail and her friendly, lively self had to be reflected by the corporate design. At the same time it shouldn‘t compete against the aesthetic of the flower products.
In close collaboration the owner and I identified the shop‘s needs step by step. Therefore I used only one strong, lively color as a basis, that also provides high recognition value and a stylised flower as picture element. For the opening invitations I developed folded paper »bouquets«, which could be handed to potential customers.
