This was a brand redesign project and I choose a toy/teaching company named Froebel USA. They strive for providing education for young creative minds and they use the Froebel method that was used for hundreds of years. For the redesign I choose to do bright playful colors to cater more towards the children, but also give it a sophisticated look that would be pleasing to the parents or teachers. This method of learning has always had great success and is widely used in other countries and is now being introduced to the United States.