We all have a relationship with time.

Some walk with it, while others leave it behind or end up chasing after it. Time is an integral part of our lives, and it was personified in the first-ever creative campaign for Dubai-based watch retailer, Ahmed Seddiqi & Sons.

Poems highlighting these relationships were the core communication, supported by the microsite www.MakeTimeYourOwn.com. There, users took a journey through the worlds created for each relationship.

Time is personal. Make it your own.