ABOUT BIOJOINT
BioJoint is the first and only treatment of its kind bringing biological solutions to knee, hip, shoulder, ankle and other joint problems. MU Health Care's surgeons utilize natural tissue grafts of tendons, ligaments, cartilage, menisci and/or bone to improve joint function. Learn more about BioJoint at biojoint.com.
ABOUT THE CAMPAIGN
Featuring real BioJoint success stories, this multi-channel campaign utilized TV, radio, environmental, print, and digital ads. Print ads were placed in local (Columbia Daily Tribune, Inside Columbia, Columbia Business Times, COMO Living) and national publications, including Forbes, Esquire, Fortune, Men's Journal and Sports Illustrated. Most notably, ads were placed in Chicago O'Hare International Airport on terminal doors and shuttle interiors.
The intellectual property rights of these works are owned by the Curators of the University of Missouri.
The intellectual property rights of these works are owned by the Curators of the University of Missouri.
Print Ads
O'Hare Terminal Door Ads
O'Hare Shuttle Strip Ads
Each shuttle features the entire set, with larger middle panel, on each side of the car. Panels were arranged so a passenger could see the entire set from one spot.
