Caffeinate Your PC
with Intel Solid-State Drives
with Intel Solid-State Drives
Intel's non-volatile memory solutions group had a need for a campaign that could simply and effectively teach a broad retail sales force about solid-state drive value propositions. One of the goals of this campaign was a web tool that combined great ad copy, video demonstrations, and an intuitive interface. Along with marketing agency Drive, Intel produced the "Caffeinate Your PC" web tool, distributed it on 16GB USB keys to over 3500 retail employees, and watched retail sales numbers rise.
