Richard Fraser's profile

Share a Coke website videos

The www.shareacoke.co.za site was created by Aqua. It allowed people to select the name of a person and a message. The site then stitched the name and message into a 10 second video that they could then share with there friends on social media. There were a total of 40 videos created, these are the 6 that I worked on.
 
Case study link: http://www.aquaonline.com/work/shareacoke.html
 
Awards:
Craft certificate: Loerie awards 2015
Gold "Most Viral Campaign": New Generation Awards 2015
 
Creative Directors: Eras Gous and Rory MacRobert
Art Director: Haley Chadwick
Photographer: Paul Shiakallis (mostly)
Editing & Retouching & 3D: Richard Fraser (for these videos only)
I created the falling can to be used on the site and in the videos. Its was a can I created for a previous Share a Coke job. I modelled and rendered the can using Cinema 4D.
I comped this scene together in photoshop and took it into After Effects to animate the scene. The illustrations were done by Hannah Hughes.
This messed with my mind. In each frame I comped the previous frame into the T-shirt of the current frame making a perpetual movement. It was confusing but fun. I graded the video in After Effects.
This is a stop frame video. The stills were shot by Paul Shiakallis. I compiled and graded the video in After Effects.
This is a stop frame video. The stills were shot by Paul Shiakallis. I compiled them in After Effects. I did some colour work frame by frame in Photoshop but did the overall grade in AE.
Here is yet another stop frame animation. I compiled it in After Affects and also replaced a wall with a sort of timelapse of a cityscape. Everything was done in After Effects.
For this video I just rendered the existing can drop with different messages on the can.
Share a Coke website videos
Published:

Share a Coke website videos

The www.shareacoke.co.za site was created by Aqua. It allowed people to select the name of a person and a message. The site then stitched the nam Read More

Published: