N O N E X I S T E N T V O D K A
Nonexistent Vodka is a brand that challenges perceptions and embraces the art of illusion. The essence of Nonexistent Vodka is captured in its tagline: "First sight can often mislead and a simple object is more sophisticated than it appears. Let’s have another look and non existent becomes real. Whatever it is, an optical illusion or a simple camouflage now you see it!"
The central concept for Nonexistent Vodka’s packaging design was the integration of a consistent pattern that appears both on the bottle and the box. This pattern isn’t just for aesthetic appeal—it serves a dual function of creating a visual illusion. When the bottle is placed in front of the box, the alignment of patterns creates a striking optical illusion that makes the bottle appear as if it's disappearing, playing perfectly into the brand's theme of nonexistence and illusion.
D E S I G N E R S
3 D D E S I G N E R
P A V E L G U B I N
