Introduction to Bloom
Bloom is a unique brand that transforms art into personalized fashion experiences. Specializing in hand-painted decorations on fabrics, Bloom offers a one-of-a-kind service of customizing ceremonial dresses, making each piece a wearable work of art. Founded by Chiara Elli, Bloom is committed to infusing beauty, creativity, and a personal touch into every creation. Every piece is crafted entirely in Italy, ensuring both artisanal excellence and environmental sustainability. Bloom caters to women who seek to express their individuality through dresses that tell stories, capture dreams, and celebrate special moments.
ELEGANT, UNIQUE, FEMININE
Moodboard and Color Palette
Color Choices Reflecting Bloom's Values
Color Choices Reflecting Bloom's Values
Our visual identity goes beyond merely selecting aesthetically pleasing colors. Each shade in our palette has been thoughtfully chosen for its psychological and cultural significance, ensuring that every color used resonates emotionally and aligns with Bloom's values and mission.
Primary Color: Navy Peony (Pantone 19-4029 TCX)
Association: Elegance
Use: Logo, text, titles, and key elements requiring emphasis and strength. This deep blue symbolizes the brand's trust and credibility.
Use: Logo, text, titles, and key elements requiring emphasis and strength. This deep blue symbolizes the brand's trust and credibility.
Secondary Color: Mellow Rose (Pantone 15-1515 TCX)
Association: Femininity
Use: Backgrounds and minor features in marketing materials, providing a warm and welcoming base without overpowering other elements.
Use: Backgrounds and minor features in marketing materials, providing a warm and welcoming base without overpowering other elements.
Accent Color: Bridal Blush (Pantone 11-1005 TPX)
Association: Uniqueness
Use: Backgrounds in marketing materials, web, and social media, establishing a serene and warm foundation that allows bolder elements to stand out.
Use: Backgrounds in marketing materials, web, and social media, establishing a serene and warm foundation that allows bolder elements to stand out.
Support Color: Pale Peach (Pantone 12-0915 TPX)
Association: Empathy
Use: Highlights and decorative details, adding a personal touch without overwhelming the layout.
Use: Highlights and decorative details, adding a personal touch without overwhelming the layout.
Typography
Primary Font: Montserrat
Modern and clean, Montserrat reflects the brand's contemporary approach to art and fashion, ensuring clear communication both online and offline.
Secondary Font: Blackstone
A stylish calligraphy font, perfect for creating an intimate and personalized atmosphere. Ideal for special product names, inspiring quotes, and significant call-to-actions.
Floral Elements
The floral illustrations, meticulously hand-drawn by Chiara Elli, are an exclusive collection that reflects Bloom's deep connection with nature and beauty. These designs are used across various brand elements:
Custom wallpaper for stores or studios
Packaging materials
Website and social media backgrounds
Promotional materials
Product labels
Business cards and stationery
Simplified Logo
The simplified monoline version of Bloom's logo distills the elegance and purity of the original design into a clear, versatile mark. Optimized for small sizes and digital applications, this version ensures readability and modernity, maintaining the brand's distinctive essence.
Bloom – Art to Wear is more than just a brand; it’s a promise of personalized, artisanal excellence and timeless elegance. Our visual identity, from the carefully chosen colors to the hand-drawn floral elements, speaks to our commitment to creating unique, beautiful, and meaningful fashion experiences for every client.
