Our primary objective was to develop a new design concept for 7days that exuded confidence, showcased the company's distinctiveness and differentiated its look and feel from other market competitors. We orchestrated a significant transformation of the brand, giving it quality, uniqueness and appeal. Creating a strong connection with the target audience was paramount in the design concept for 7days, ensuring that every aspect of the brand exuded confidence and resonated with their preferences and needs. The redesigned logo is a symbol of the longevity and high quality of the products. The 7days lettering is based on a geometric sans serif grotesque with clean lines. The two circles symbolise day and night and focus on the hard work of the 7days wearer. Through meticulous attention to detail in the catalogue layout and imagery, we skilfully showcased the company's offering and exceptionally wide range of products in all areas.
