UNISAIL
RE-BRANDING & BRAND IDENTITY DEVELOPMENT YEAR: 2024
Unisail is a reliable service company specializing in servicing and repairing commercial and marine engines, as well as selling spare parts and additional equipment for yachts and boats since 1995.
Task: to rebrand the company's corporate identity, create a new logo, establish new colors, and brand fonts that meet modern standards and will look dynamic in the digital environment.
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6223b195499953.66113a0edc93e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92f141195499953.6611abe318f4a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a073ec195499953.6611abe318bba.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/1d0e90195499953.6611abe3195cd.png)
Therefore, I took the recognizable and memorable idea of the old logo - the first letter from the company name - "U" and a sail, a symbol of freedom and exploration of the world also derived from the name "Unisail."
I then created a new interpretation of the logo - a dynamic and modern symbol, while still reflecting the reliability and traditions of the company with over 25 years of experience.
And I selected a palette of appropriate shades of blue and cyan - calming and majestic, fitting the theme of water and reliability.
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d09428195499953.660ee436f2baf.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cbc757195499953.661149ec525ed.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17c2b9195499953.660feeca7c552.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd248f195499953.660fecded91e0.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/66b3e9195499953.660ee436f1c55.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d51aa195499953.660ee436f3d58.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/370784195499953.661145542deb2.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df6bc5195499953.660ee436f19b6.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94ba89195499953.660ee436f37e7.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbff9d195499953.6611731642871.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c4a4ef195499953.66117316423c6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/963f68195499953.6611731641ec1.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ce3d3d195499953.6611731707f87.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/67c8c2195499953.6611abe419ed9.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/834478195499953.6611abe41a40e.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f344e195499953.6611abe419947.png)
![brand identity branding Branding design Brand Design rebranding Rebranding Logo Logo Design sea Service design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a61121195499953.6611316e93949.png)
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Project developed in 2024