Signalling good times
The Brief:
“We want a stronger brand with a big idea behind it, to help us put good times in everyone’s hands.”
The Insight:
Raising a can, raising spirits or raising the roof – real good times are found caught in the moment,
not performed for the camera. Whether they’re wildly spontaneous or planned to perfection, we’re all
looking for meaningful experiences.
The Idea:
A kick-ass brand with two shots of spirit, that goes all in so you can too.
We simplified and amplified the Monaco rooster to give it a modern, unflappable swagger, whilst keeping
a sense of familiarity. Then we injected energy with juicy colours and expressive typography.
“By putting the craft back into the rooster, we created a bolder silhouette that captures the quality and spirit of their drinks. He’s been to the barbers and is ready to strut his stuff.”
Rich, Design Director
A rooster’s rallying cry. We gave Monaco the voice of your inner monologue – commanding attention and cutting through the crowd.
A strong master brand gave Monaco the flexibility - each sub-range has its own unique expression but features the Monaco shield for a consistent imprint.
We LOVE getting a new Monaco brief through. It’s great to work so closely with their team on so many different projects and to see our work spurring them on to create their next idea.
Emma, Senior Account Manager
