brand identity
brief by: @brandbrief
Flow yoga studio
Flow is a place where you can center yourself — a yoga studio that allows
you to calm your mind, nurture your body, and achieve clarity.
you to calm your mind, nurture your body, and achieve clarity.
My objective was to craft a sophisticated and elegant brand identity
that resonates with the essence of the Flow experience. I chose a tall and thin font that represents
the body movements performed during yoga practice. To further enhance the sense of fluidity,
I added a wavy line to the letter 'L'. The brand mark symbolizes the rhythmic cycle of the moon.
To emphasize our deep connection with nature, I chose warm brown, beige, and earthy tones.
In addition, I drew illustrations that serve as integral design and decorative elements for the brand.
And to make sure Flow's strong online presence, I also crafted eye-catching social media
templates and designed a responsive landing page.
that resonates with the essence of the Flow experience. I chose a tall and thin font that represents
the body movements performed during yoga practice. To further enhance the sense of fluidity,
I added a wavy line to the letter 'L'. The brand mark symbolizes the rhythmic cycle of the moon.
To emphasize our deep connection with nature, I chose warm brown, beige, and earthy tones.
In addition, I drew illustrations that serve as integral design and decorative elements for the brand.
And to make sure Flow's strong online presence, I also crafted eye-catching social media
templates and designed a responsive landing page.
