Westwood Works - Refresh

Westwood Works

Brand Refresh

https://westwoodworks.org/
@JasonSnell

Born from bringing art to the community in 2009, Westwood Works continues its commitment to connecting people, connecting place and connecting purpose. It is this mission that connects Cincinnati’s largest neighborhood and celebrates its strengths by building a positive, inclusive, and vibrant community.

Past Westwood Works logo

Westwood Works’ current logo was established when the organization was founded in 2009. Although the current logo offers a nod to our name and the area we serve, its outdated design does not effectively represent how we have evolved or reflect the impact we have on the individuals we serve in the community:

We connect people through fun community meetings, racial reconciliation, justice, and equity work, inter-and intra-community partnerships, and building relationships with residents with talents to help us grow.

• We connect places and give people a sense of belonging through community events, creative streetscapes and play spaces, mini-grants, pedestrian safety efforts, and developing and investing in our neighborhood.

• We connect purpose by ensuring that inclusion, diversity, and community input are at the forefront of our efforts. We connect people to their passions and act as a positive liaison to community organizations.

• Create a more relevant, impactful, and modern logo that accurately represents our brand and is unique in our organizational sector. The logo must be used effectively across all media for marketing purposes, including print, website, and social media.

“Jason was wonderful to work with. He ran with our input and offered several creative choices that perfectly fit our criteria. We asked him for something modern and updated that would also be classic enough to withstand time, and that would grow with our organization. That’s a hard combination, and he nailed it. We can’t wait to work together in the future!”

– Stephanie Collins, Westwood Works Executive Director