How do I Help Your Business Grow?
When working with clients, I focus on bringing noticeable results to the brand. Design is more than just pretty pictures; it is a functional tool in the brand that should lead to greater success. In each project I work on, I study the brand's market, target audience, competitors, goals, and struggles to create designs that help elevate them in their industry.
"Good Design is
Good Business."
- Thomas Watson Jr.
#1 Promise Fitness
Promise Fitness is an inspiration and fitness brand based in Boston, Massachusetts. They approached me for a new rebrand about a year ago; since then, they have been crushing the game.
Here's a little preview of the new brand:
Old Brand New Brand
- They were struggling to grow. - They reached a broader audience on social media.
- minimum to no flexibility in apparel design. - Allowed them to create more unique designs.
- Struggling to sell to new customers. - Sales tripled after first apparel drop since rebrand.
- Started expanding to different US states.
- Opened a content creation studio.
New VS Old Branding
The old logo had multiple problems: It did not tell a story, which created a detached audience who did not care about the brand that much. It was not related to the brand, as the only thing relevant was the fact that it was their initials. And that style was redundant in the fitness industry, making them blend in with other small fit brands.
We needed a personal story for the brand to create a loyal audience. So the new logo incorporated a panther (a symbol of strength and perseverance) inside of a lock (to imply the idea of staying locked on your promises to yourself, which is all the brand is about). As a part of the branding project, I edited a typeface to match their brand and help them be more flexible with brand designs and apparel.
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#2 Rakan Thrones
Rakan is a prominent YouTube content creator based in Saudi Arabia. His content revolves around reviewing movies and TV shows, and his fans are cinema enthusiasts. His brand was doing decently well at around 100k subscribers on YouTube, but he approached me for a rebrand as he struggled to build a consistent fan base and only had a few hit videos that made him pop off. Now, a little over a year since his rebrand, Rakan is at 300k Youtube subscribers and 180K followers on Twitter and has signed contracts with major brands such as Netflix.
The logo design we created was a simple monogram of the letters R and S (his initials) put inside a movie clapboard to reflect Rakan's content. The design was optimum in simplicity as most of his audience are in their twenties and appreciate minimalism and simplicity. For other parts of the branding, such as the type, colors, and brand style, I focused on coming up with a bold look that attracted a younger audience. Still, I stayed corporate enough so that the logo is used in official settings, such as the picture below. Both Rakan and his audience loved the new brand approach.
Rakan has had great success within his field. He had signed with many sponsors, such as THE CHEFZ app, and became an ambassador of Netflix in the Middle East, not to mention the large number of following he is getting on social media.
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