Grafoprint
Redesign of a major company's brand
Grafoprint is a company that specialises in large scale printing of commercial labels for products, flexographic and offset printing.
Their old website and identity was starting to show its age. In our redesign we put special emphasis on their flexographic printing process and the product labels which represent the biggest part of their business.
Examples of previous labels, infographics and schemes explaining the process and techniques to the clients, beautifully styled historic section, as well as sliders with interesting production statistics, all work together to define the new brand of this efficient professional company.
The new Grafoprint logo
The new logo draws inspiration from the flexographic printing machines and illustrates the initial 'G' in the shape of the rolls of paper curving around the rubber covered cillinders, during the printing process.
The new Grafoprint website
Bold vivid colours and clear flat graphics dominate the new website, giving it a current and modern look.
The redesigned history page, pleasantly and clearly illustrates the most important milestones the company has achieved so far and is flexible enough so that many more happy events can be added in the future.
The company's main business sectors used to be a bulleted list. Now, they're all immediately visible and beautifully illustrated by a handful of colorful icons.
The portfolio section is composed of a series of colorful and rich icons, produced with a varienty of printing processes and techniques.
The full range of possibillities seems endless. Labels can be created to be heat, humidity and fat resistant for the food, alchool, cosmetic or chemical industry.
Visual and tactile effects bring richness to the products, and variety is provided through transparent, metallic, and security labels.
