According to the philosophy of experiences, phenomenology, the ultimate source of all meaning and value is
the lived experience of human beings. This is what drives the architects of Phenomenol to design memorable living
spaces for luxury holiday homes that prioritize targeting the human perception of space. Their style is inspired by
retro-futurism and the use of rounded styling to create a curious, comfortable and dreamy atmosphere.
The brand’s symbol is an abstract representation of two doorways/portals to convey the idea of stepping in and
out of a different world, which is the experience of visiting a residence designed by Phenomenol. Simultaneously,
it serves to replace the ‘m’ in the logotype. The arcs are slanted to intentionally make the symbol seem out of
place. The design of the symbol and logotype is characterized by rounded corners, an element that consistently
reappears throughout the visual language and architectural style to reflect a sense of comfort and sensibility.
