Overall, the old logo has withstood the test of time. However, there is always room for improvement. 

First off, I wanted to simply refresh the logo, not completely redesign it. That meant keeping a good portion of the old elements.

The part that dated the logo the most (and made it difficult to use in certain scenarios such as signage) was the gradient on the “G” and ”M.” So those had to go.

The overlap of the two letters was also hard to read, therefore they were separated to make them more legible. Futura was chosen as the typeface to maintain the modern aesthetic while also having a mid-century feel.