In 2019, I was invited to start a company with my friends - exciting! I am co-founder of a social wishlist sharing app called "Giftory." In our team of three, I am the designer in charge of our visual identity and product design. I developed our app's ux/ui and continue to improve our product's design through our collective strategy based on user feedback and development constraints.

As a group of friends, we found a need within our families for an app where we can generate a personal wishlist while following, reserving, and sharing other family member's wishlists for birthday events, holidays, and upcoming baby showers.

I developed our visual identity - logo, design system, and Ui kit - while working closely with my friend, our front-end developer, to make our dream a reality. As we brought a product to our friends and family, we began to create a list of active users of Giftory - where we can monitor and react to their experience and behaviors. With user feedback at hand, we iterate and improve our app to meet the needs of not only us, but the growing list of users that also find joy using Giftory.

It has been a thrilling and challenging couple of years as we grow, learn, and navigate our product. Being the sole designer, I have been able to take ownership of our sales page, marketing material, product design, and overall visual system to equip our brand. 

I am excited for the future and the continuous testing that will only better the experience of Giftory. We don't know exactly what is in store for us in the near future, but if we continue to put our users first, we will satisfied knowing that we are doing our best to provide a wishlist and gift-giving solution to our audience.