In 2015, I was approached as a freelancer to develop a logo to soon-to-launch annual event called "The Woods." This is a non-profit's campaign around a youth program that encompasses neighboring cities and organizations to attend a weekend conference together. 

I believe in the mission of The Woods, and was excited to play a role by creating a visual identity that can be used across social media, event promotions, and event collateral like shirts, lanyards, and set designs.

I set on a journey to create a youthful lockup that can be used in a number of placements, such as print, apparel, large format screens, as well as small format digital placements such watermarks. 

One aspect to the The Woods I wanted to capture was a minor connection to the environment that the youth can expect to experience at the event -- in the mountains, sleeping in cabins, and far removed from the city. Without overly pushing this concept, I decided to use negative space within the edit to connect to a single tree. The organization and I were really excited to how it turned out.

With careful detail, I wanted to finalize the logo with motion via lines, but not so many lines that it would not show up in certain placements: embroidery print and small devices. Fortunately, I was able to include movement with just enough small details that it not only met the ultimate "feeling" I wanted to achieve, but also was able to be depicted in every placement we used.

Over the years, we expanded the "themes" of the conference while maintaining the logo as the parent "brand."

We printed The Woods logo on hats, large wooden cut outs, patches, and water bottles. Being that this is a local family of organizations, it is a fantastic moment to catch someone wearing the shirt out in public - when walking around town or visiting a grocery store.