![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/1400/efd019131825963.619cf43574ea5.jpg)
We created a collection of animations for the launch of the Pixel 6, designed across multiple curated screens in the Google Store, New York. Collaborating with the brilliant 1stAveMachine & Found we built and animated six videos, that were designed for the unique box-screens around the store. Directed by the excellent Roman Rütten.
![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/929ef6131825963.619cf435742e6.jpg)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fea9cb131825963.619cf8e669397.jpg)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/67a004131825963.619cf8e668d98.jpg)
This is a little montage from the final collection of 6 videos. Each one focussed on a key feature of the new device.
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/445160131825963.619d1d1a8920b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fee86b131825963.619d63b309bf2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eb1067131825963.619d63b3094c0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7cdbb1131825963.619d63b30a048.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d0add2131825963.619d63b36b139.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/25a4b4131825963.619d63b36aaa4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/134dd9131825963.619d63b36b797.jpg)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5cfa9d131825963.619d63b45b201.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7e90b4131825963.619d63b3ce1c3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e16042131825963.619d63b3cf5e7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8afe81131825963.619d63b3ceafe.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5fd045131825963.619d63b3cd68b.jpg)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3bd438131825963.619d63b45a608.jpg)
These are some early concept animations, used to agree how playful the overall style would be.
This approach was later changed to reduce the playfulness, at the client's request.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2ff618131825963.619d1d193c11e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/542075131825963.619d1d193ca3b.gif)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/02ab12131825963.619cf8e667dfe.jpg)
A little behind the scenes... Here's a collection of After Effects captures to show some of the type animation work.
![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/1400/987cbe131825963.619d40c8ac223.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/7e72ff131825963.619d40c6b19bb.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/44ae42131825963.619cf433dec9f.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ba315c131825963.619cf4346565f.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6e548b131825963.619d1d1a37308.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/2e1ad4131825963.619d40c849fcd.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/51c5bd131825963.619d40c849893.gif)
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![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/42d241131825963.619cf8e668511.jpg)
Thanks for watching!
![google kinetic typography motion motion design type Type Animation brand animation brand video](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3c0d52131825963.619d63b45978d.jpg)