Sometimes, the "big idea" is a bigger jacket.
Showing a sneeze or a runny nose in an ad became a taboo during the pandemic. So, in order to promote Help Net’s immunity supplements range, I stayed away from the dreadful symptoms, but close to a pandemic insight: in 2020, people were being much more careful than usual. This campaign is the story of one of these people.
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A short, but cosy TVC
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Fun fact: the jacket was custom made for this campaign and weighted almost 8 kg.
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OOH
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Contextual subway posters
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Radio ad
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Copywriting, art direction: Laura Dragomir
Art Director: Ramona Damiean
Agency: Headvertising
