Lenny Organny is a hair, skin, and nails wellness company that produces and distributes organic care products of high quality. Their personal care products are naturally sourced and eco-friendly. Lenny Organny stems from a love for natural products and a passion for health and wellness. Our studio's mission was to help Lenny Organny become the brand it envisioned, establishing a strategy and identity, and developing impactful customer touch points.
Challenge : Identify the brand's purpose, position, differentiate the brand in the market, and launch the first line of products.
Outcome : Equilateral Studio helped Lenny Organny focus their brand strategy. This led to the development of their identity.
Creating the Strategy
We sat down with CEO Ari Sampson and the team at Lenny Organny to craft the brand’s strategy and identity for the release of their new products. Over a four-hour facilitated meeting, we discovered the pain points of the new business. Additionally, we helped them prioritised the needs and goals of their business and its customers.
Getting to Know the Costumer
Lenny Organny cares first. it's the go-to product for naturals obsessed with organic, plant-based hair and skincare. To comprehend their customer's needs, we developed individual profiles that represent target customers.
Defining the Brand
Through various exercises during our discovery session, we were able to uncover the brand's key pillars. This process helped to define the brand's personality, look, sound, and actions.
Brand Identity
We designed a whole identity system to ensure that all customer touch points reflected the brand. This included the logo, a new colour palette, a new typeface, and anime-inspired design elements. This created a more cohesive experience and atmosphere for both the physical event and its digital extensions.
Primary Logo
Colour Palette & Type Selection
We designed an entire identity system to ensure that all customer touch points reflected the brand. This included the logo, introducing a new colour palette, a new typeface, and anime-inspired design elements. This created a more cohesive experience and atmosphere for both the physical event and its digital extensions.
Pattern & Illustration Design
We designed an illustration to reflect the most natural form of art, hand sketching. The illustration depicts a scene of the organic ingredients used in Lenny Organny's products.
Implementation
We crafted an unforgettable experience for Lenny Organny's customers. Lenny Organny's number one message to their customers is two words, "Thank You." We constructed a packaging system that would express gratitude in the most creative, and thoughtful way, while keeping a coherent identity, and delivering excitement.
Some of the images are downloaded from Pexels
We are...
Equilateral Studio; A Creative Branding Agency For Businesses In The Wellness Industry. We are one of very few branding agencies dedicated to serving the health and wellness industry. We help wellness businesses differentiate their brands through the power of strategic thinking and design.
Get in touch : hello@equilateralstudio.com
