Cake My Day is a unique exclusive design confectionery, where each cake made with a unique shape or flavor combination. Their mission is to create unusual, bold, or astonishing cakes.

We want to put this uniqueness to the center of the design, so the word in the middle of the brand name (My) appears with dynamical ways in the logo: with different handwriting styles. Which refers to that every cake has its own, individual, unrepeatable style.

The elements of the brand identity made with form-breaking messages and appearance.