From US$5,000
Brand Guidelines, also know as Brand Bibles, compile all the rules for the use of creative assets and messaging across media, touchpoints and channels. Brand Guidelines are not intended to be customer-facing, but the set out in a single document on how consumers should perceive the business. They provide consistency and clarity of the visual and marketing components of the brand. Brand Guidelines can vary in length from 10 pages, to over 100, depending on the needs and requirements of the brand. Brand guidelines typically include: 1. Brand Overview (story, mission, etc.) 2. Logo, Logo Anatomy, & Colourways 3. Brand Colors & Usage 4. Typography 5. Brand Voice 6. Visual Language 7. Brand Elements 8. Mockups / Brand in Use Examples