Toonlaya Intarampan

Director of Digital Experience Design & Teacnology

Bethesda, MD, USA

• Experienced UX Lead, managing a multi-disciplinary team on several projects for FY 2014
• Currently supervise and guide user-centered design, research and marketing activities
• Multi-disciplinary background in user experience, art direction, branding and digital advertising
• Industry verticals: Education, Hospitality, Retail and Digital Advertising

Work Experience

Owen Software

Director of Digital Experience Design & Technology

I’m currently directing all design and research activities at Owen Software, creating cloud-based desktop and mobile applications for educational institutions. I work with the broader development teams to ensure our design and user experience standards are maintained throughout our product life cycles.

Key Highlights
• Created our current Digital Experience Team, hiring all current FTE’s and contractors.
• Defined a digital delivery and design system for our Product Development and Executive teams.
• Secured $10M in investor funds with recent software releases in FY2013 and projected 2014 projects.
April 2013 - Present Rockville, Maryland, United States

Marriott International

UX Lead / Senior Art Director

I engaged in multiple roles during my career at Marriott International, ranging from user experience to art direction. My prominent responsibilities involved the art direction and digital distribution management of Marriott’s largest retail e-commerce website. I worked with multiple client and stakeholder groups to gain consensus on UX and design implementation across a complex suite of online features and platforms.

Key Highlights

• Lead the Digital Design Team in maintaining’s international online reservation system
• Managed the redesign of Marriott’s agency booking process, increasing conversion rates by 1.6% while generating $495M in new revenues
• Directed award-winning campaigns for Marriott’s partnership program with American Express
• Defined and managed digital design and user experience standards for all internal projects.
March 2001 - April 2013 Bethesda, Maryland, United States


Senior User Interface Design Consultant

I managed a team of design consultants in the development of UID, UXD, Creative Concepts interactive design and online retail stores for clients listed below:

KPMG, Lockheed Martin, Georgia Pacific, DKNY, Polo, Weight Watchers, McDonalds, Garbage, Depeche Mode, Public Enemy and Busta Rhymes
March 2007 - March 2001 McLean, Virginia, United States


Creative Director

I'm also a freelance designer. The projects that I worked on are varies. I took on many roles during the development process from creative director, brands creator to design and development.
North Potomac, Maryland, United States


Duquesne University

MS, MS, Multimedia Technology

1995 - 1997 Pittsburgh, Pennsylvania, United States

Rangsit University

BS, Management Information System (MIS)

1991 - 1995 Bangkok, Thailand


Thai (Native),
English (Fluent),


Adrian Awards

Banner Design


Adrian Awards

Incentive Website Design



Activity Diagraming, Adobe Creative Suite CS5, AppCooker, Art Direction, Art Director, Brand Strategy, Branding, Creative Direction, Creative Director, Design Specifications, Flow Chart , Flow Charting, Fluid UI , HTML Prototyping, Ia, Information Architech , Keynote , Logo Design, Mobile Design, Mood Boarding, Omigrapffle, Print, Rapid Prototype, Responsive & Adaptive Design, Site Map Development, Sketching, UI Design , User Centric Design, User Flow, User Senario , UX Design, Vignette, Web Design, Wireframes,