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Zheng Joo is a Malaysian designer whose work investigates design authorship. This practice intends to liberate the idea of interpreting design from the cult of the author’s personality, from the idea of the author as originator, the idea that we can really know the author through his writing, the power of creating… Read More
Zheng Joo is a Malaysian designer whose work investigates design authorship. This practice intends to liberate the idea of interpreting design from the cult of the author’s personality, from the idea of the author as originator, the idea that we can really know the author through his writing, the power of creating a story. She believes communication design should go beyond commercial consideration. Design should incorporate cultural context, social concern and personal identity. In practice, she often engages extensive research and collaboration with other designers to develop better design solutions. Read Less
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