José Nicolás Silva Schwarzenberg

Art Director - Typeface & Graphic Designer

Sunnyvale, CA, USA

Work Experience

Self-Employed

Typography Consultant

• Lectured about Type Systems as a Guest Instructor in the Typography and Language course for the Postgraduate Certificate in Typeface Design at the University of Buenos Aires in Argentina
• Supported Postgraduate Typeface Design students with their projects during class tutorials and online feedback sessions
• Taught a workshop on Font Production at the Typographic Society of Montevideo in Uruguay
• Gave a talk on Type Design for Agglutinative Languages at the University of Business and Social Sciences in Argentina (UCES)
• Amplify font families and script OpenType features for fonts from Sudtipos and Rubén Fontana (editor of TpG magazine)
July 2012 - Present Monterey, California, United States

Omnibus Type

Collaborator / Type Developer

• Expanded language support and character set
• Used batch processes to amplify font families, match glyphs for Multiple Master and script OpenType features
• Optimise fonts for screen usage for fonts from Omnibus Type
March 2012 - Present Rosario, Argentina

FontanaDiseño

Senior Designer

• Participated in the creation of communication and visual identity programs for companies including ypf (the biggest oil company in Argentina), icbc (the biggest bank in the world) and the supermarkets Jumbo and Disco (international chains owned by cencosud Holding)
• Assisted in the creation of products, containers and packaging for alcoholic beverages created by the companies Porta and Pernod Ricard
• Designed and developed style manuals for the companies listed above
• Maintained the studio website and designed the html layout of quarterly newsletters
• Collaborated on editorial projects such as a program to advertise weekly sale items in the Jumbo and Disco supermarket chains with a corresponding type-system, the nomenclature of the Sumar program (main public health program in Argentina) and typographic specimens for Rubén Fontana
October 2011 - August 2013 Buenos Aires, Argentina

Typetogether

Freelancer

Expanded language support and character set for fonts from Type Together
July 2010 - November 2010 Vinohradky, Czech Republic

Gizmo

Art Director

• Designed visual screenplays, storyboards, still frames and titles
• Supervised the design of characters, locations, animation and final renders
• Coordinated the use of typefaces in print and video advertising campaigns including the Nestlé Galeria Animal mini-series for the Brazilian Market
• Wrote, directed and edited the short film Ola Naranja as part of Daniel Scioli’s successful campaign to be elected as governor of the Province of Buenos Aires
• Completed the final editing of television commercials for Gelatinas Royal, Nestle Torpedo Monkey, Panvel, Ford Eco-Sport, Fanta and tn Channel
May 2010 - August 2011 Buenos Aires, Argentina

Pool CP

Graphic Designer

• Drafted and developed retail print material for Parques Reunidos Holding, Ecoembes, Aldeasa and other European companies
• Worked with an international team to produce advertising campaigns for the Spanish sport newspaper Marca
October 2009 - February 2010 Buenos Aires, Argentina

JWT (J. Walter Thompson)

Art Director

• Formulated ideas for print and television advertising campaigns for companies like Ford Motors, Wendy’s, Bayer, 100% Bank, Intercable and other accounts
• Generated the Promotional Mix for 100% Bank, including new client informational material, credit cards and brochures
• Developed a commercial for the Ford Explorer which was the first Venezuelan spot to receive more than 500,000 YouTube hits
• Directed commercials and supervised the creation of print advertisements for Wendy’s ve which led to a 234% increase in sales of the Baconator Hamburger in Venezuela
October 2006 - January 2009 Caracas, Venezuela

Education

Universidad De Los Andes (ULA)

Bachelor of Arts in Graphic Design

Recipient: University Merit Scholarship
Honors thesis Conchupancia: una experiencia tipofílica
Graduate Magna Cum Laude
September 2001 - February 2008 Mérida, Venezuela

University Of Buenos Aires

Postgraduate diploma in Typeface Design

March 2009 - December 2010 Buenos Aires, Argentina

Languages

Spanish (Native),
English (Conversational),

Awards

Cannes Lions

Bronze Cannes Lion Press – Hu Jintao by JWT Argentina [co-art director in the production company]

201107

Cannes Lions

5th place Cyber Young Creative

200707

El Ojo De Iberoamérica

1st Runner up Ojo Classic

200710

Asociación Nacional De Anunciantes

Gold Anda and Silver Anda

200710

El Ojo De Iberoamérica

1st Runner up Ojo Classic

200810

Skills

Adobe Photoshop, Adobe Aftereffects, Adobe Illustrator, Adobe Indesign, Adobe Type Development Kit, Autodesk Maya, Blender, Fontlab, GlyphsApp, Rofobab,