José Nicolás Silva Schwarzenberg
Art Director - Typeface & Graphic Designer
Sunnyvale, CA, USA
+1 (513) 704-5604
www.nsilva.com
Work Experience
Self-Employed
Typography Consultant
• Lectured about Type Systems as a Guest Instructor in the Typography and Language course for the Postgraduate Certificate in Typeface Design at the University of Buenos Aires in Argentina
• Supported Postgraduate Typeface Design students with their projects during class tutorials and online feedback sessions
• Taught a workshop on Font Production at the Typographic Society of Montevideo in Uruguay
• Gave a talk on Type Design for Agglutinative Languages at the University of Business and Social Sciences in Argentina (UCES)
• Amplify font families and script OpenType features for fonts from Sudtipos and Rubén Fontana (editor of TpG magazine)
• Supported Postgraduate Typeface Design students with their projects during class tutorials and online feedback sessions
• Taught a workshop on Font Production at the Typographic Society of Montevideo in Uruguay
• Gave a talk on Type Design for Agglutinative Languages at the University of Business and Social Sciences in Argentina (UCES)
• Amplify font families and script OpenType features for fonts from Sudtipos and Rubén Fontana (editor of TpG magazine)
July 2012
- Present
Monterey, California, United States
Omnibus Type
Collaborator / Type Developer
• Expanded language support and character set
• Used batch processes to amplify font families, match glyphs for Multiple Master and script OpenType features
• Optimise fonts for screen usage for fonts from Omnibus Type
• Used batch processes to amplify font families, match glyphs for Multiple Master and script OpenType features
• Optimise fonts for screen usage for fonts from Omnibus Type
March 2012
- Present
Rosario, Argentina
FontanaDiseño
Senior Designer
• Participated in the creation of communication and visual identity programs for companies including ypf (the biggest oil company in Argentina), icbc (the biggest bank in the world) and the supermarkets Jumbo and Disco (international chains owned by cencosud Holding)
• Assisted in the creation of products, containers and packaging for alcoholic beverages created by the companies Porta and Pernod Ricard
• Designed and developed style manuals for the companies listed above
• Maintained the studio website and designed the html layout of quarterly newsletters
• Collaborated on editorial projects such as a program to advertise weekly sale items in the Jumbo and Disco supermarket chains with a corresponding type-system, the nomenclature of the Sumar program (main public health program in Argentina) and typographic specimens for Rubén Fontana
• Assisted in the creation of products, containers and packaging for alcoholic beverages created by the companies Porta and Pernod Ricard
• Designed and developed style manuals for the companies listed above
• Maintained the studio website and designed the html layout of quarterly newsletters
• Collaborated on editorial projects such as a program to advertise weekly sale items in the Jumbo and Disco supermarket chains with a corresponding type-system, the nomenclature of the Sumar program (main public health program in Argentina) and typographic specimens for Rubén Fontana
October 2011
- August 2013
Buenos Aires, Argentina
Typetogether
Freelancer
Expanded language support and character set for fonts from Type Together
July 2010
- November 2010
Vinohradky, Czech Republic
Gizmo
Art Director
• Designed visual screenplays, storyboards, still frames and titles
• Supervised the design of characters, locations, animation and final renders
• Coordinated the use of typefaces in print and video advertising campaigns including the Nestlé Galeria Animal mini-series for the Brazilian Market
• Wrote, directed and edited the short film Ola Naranja as part of Daniel Scioli’s successful campaign to be elected as governor of the Province of Buenos Aires
• Completed the final editing of television commercials for Gelatinas Royal, Nestle Torpedo Monkey, Panvel, Ford Eco-Sport, Fanta and tn Channel
• Supervised the design of characters, locations, animation and final renders
• Coordinated the use of typefaces in print and video advertising campaigns including the Nestlé Galeria Animal mini-series for the Brazilian Market
• Wrote, directed and edited the short film Ola Naranja as part of Daniel Scioli’s successful campaign to be elected as governor of the Province of Buenos Aires
• Completed the final editing of television commercials for Gelatinas Royal, Nestle Torpedo Monkey, Panvel, Ford Eco-Sport, Fanta and tn Channel
May 2010
- August 2011
Buenos Aires, Argentina
Pool CP
Graphic Designer
• Drafted and developed retail print material for Parques Reunidos Holding, Ecoembes, Aldeasa and other European companies
• Worked with an international team to produce advertising campaigns for the Spanish sport newspaper Marca
• Worked with an international team to produce advertising campaigns for the Spanish sport newspaper Marca
October 2009
- February 2010
Buenos Aires, Argentina
JWT (J. Walter Thompson)
Art Director
• Formulated ideas for print and television advertising campaigns for companies like Ford Motors, Wendy’s, Bayer, 100% Bank, Intercable and other accounts
• Generated the Promotional Mix for 100% Bank, including new client informational material, credit cards and brochures
• Developed a commercial for the Ford Explorer which was the first Venezuelan spot to receive more than 500,000 YouTube hits
• Directed commercials and supervised the creation of print advertisements for Wendy’s ve which led to a 234% increase in sales of the Baconator Hamburger in Venezuela
• Generated the Promotional Mix for 100% Bank, including new client informational material, credit cards and brochures
• Developed a commercial for the Ford Explorer which was the first Venezuelan spot to receive more than 500,000 YouTube hits
• Directed commercials and supervised the creation of print advertisements for Wendy’s ve which led to a 234% increase in sales of the Baconator Hamburger in Venezuela
October 2006
- January 2009
Caracas, Venezuela
Education
Universidad De Los Andes (ULA)
Bachelor of Arts in Graphic Design
Recipient: University Merit Scholarship
Honors thesis Conchupancia: una experiencia tipofílica
Graduate Magna Cum Laude
Honors thesis Conchupancia: una experiencia tipofílica
Graduate Magna Cum Laude
September 2001
- February 2008
Mérida, Venezuela
University Of Buenos Aires
Postgraduate diploma in Typeface Design
March 2009
- December 2010
Buenos Aires, Argentina
Languages
Spanish (Native),
English (Conversational),
Awards
Cannes Lions
Bronze Cannes Lion Press – Hu Jintao by JWT Argentina [co-art director in the production company]
201107
Skills
Adobe Photoshop,
Adobe Aftereffects,
Adobe Illustrator,
Adobe Indesign,
Adobe Type Development Kit,
Autodesk Maya,
Blender,
Fontlab,
GlyphsApp,
Rofobab,