Zachary Martz

www.zamartz.com

Brooklyn, NY, USA
A dynamic, full-stack, web designer with diversified skills in tracking initiatives, coordinating meetings, and rapid learning abilities. An exceptional communicator and relationship-builder — excelling in progressive roles requiring strategic planning, client management, team leadership talents, and design. Great understanding of digital projects, e-Commerce, web design and marketing.

I am a leader, programmer, designer, merchandiser, marketer, advertiser.
If you are skeptical schedule a meeting and I will lay it all on the line.

Work Experience

Club Monaco

Project Manager - Digital Products & Enhancements

Key Achievements:
• Initiated digital management devices saving thousands of dollars of man hours and lessening dependence on 3rd parties
• Innovative & Agile activation of internal processes, both in optimizations and enhancements
• Feed management, A/B Design testing, and analytics reimplementation and corrections
• SEO optimization & SEM improvements
Responsibilities:
• Identify optimization and enhancements in e-commerce business
• Product development planning and Project Management consultations
• Design wireframes and requirements
• SEO, SEM, Feeds & Design Audits
March 2015 - September 2017 New York, United States

Peppercomm

Freelance Creative Director

Key Achievements:
• Helps to launch projects that are above clients expectations
• Bring new business through innovative client experience and deliverables
Responsibilities:
• Create Engaging Print & Digital Designs
• Designed new digital projects with a focus on responsiveness and style consistency
• Suggest functionality & User improvements
• Create Multiple finished iterations quickly
• Front End development with Twitter Bootstrap and Other Responsive Framework
January 2015 - March 2015 New York, New York, United States

ZAMARTZ Consulting

Owner

My Work
• Web Design & Integrations • UI / UX
• Data Management & Analytics • Cross-platform Retail Creative Production
• E-commerce & Brick and Mortar • Marketing & Advertising
Companies
• Draper James
• Grey Latino (wing) • Grey Health Group
• The Wall Street Journal
• Bijoux International Inc. (Eastsport, BJX Outlet, Fuel, Bodhi Handbags)
• Eat Spaces • BONOBOS • And more...
June 2010 - Present New York, United States

Grey Health Group

Art Director (freelance)

Key Achievements:
• Developed Digital branding strategy and adaptable digital guidelines
• Developed a reputation to deliver timely and creative design solutions
• Consulted on best practices on all things digital
Responsibilities:
• Adapted designs to fit tablet and mobile formats
• Designed new digital projects with a focus on responsiveness and style consistency
• Expand on and finish design concepts mid-way or on the final leg of production.
• Suggest functionality & User improvements
• Create Multiple finished iterations quickly
September 2014 - Present New York, New York, United States

The Wall Street Journal

Product Manager

Key Achievements:
• Managed and led research initiative for luxury e-commerce within publication
• Planned, designed, and implemented a new e-commerce business (slated for $1.5M in second year) from scratch.
• Established testing and optimization strategies to improve email KPIs plus implement new email initiatives
• Played a pivotal role in shaping Shoppable (72Lux) API and display offers
Responsibilities:
• Research emerging industry trends and strategize new opportunities to Sign-on luxury partners and Brands
• Develop internal creative briefs and design specs matching initiatives throughout the year
• Conceptualize and lead larger marketing campaigns up through execution
• Documentation and communication of project status to teams on a regular basis to ensure all teams are aware
of next steps and project milestones
• Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process
• Initiated Omniture reporting and scheduled distributional of metrics
October 2012 - July 2014 New York, New York, United States

Bijoux Int'l Inc.

E-Commerce & Digital Brand Manager - Eastsport, BDOHI, BJX

Reported Directly to the VP and Owner
Key Achievements:
• Developed sales strategy resulting in an increased Conversion and Revenue by 120%
• Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart
• Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5months
Responsibilities:
• Collaborated with merchandising and creative directors to implement cohesive brand image
• Spearheaded development of web exclusive product lines
• Lead social media and marketing - development and execution
• Strategized website release of 2500 sku product lines. Including descriptions, inventory, images, & taxonomy
• Optimize online workflow of order fulfillment and shipping practices
December 2011 - October 2012 New York, New York, United States

Cockpit Usa Inc.

E-Commerce & Creative Director

Reported Directly to Owners
Key Achievements:
• Revitalization of failing e-commerce site including back end and front-end architecture/design
• Increased Conversion and Revenue by 50%
• Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce
Developed focus in creating a distinction between sub-product lines and core brand
Responsibilities:
• Developed branding guideline package for salesmen and business partners to use as a unified brand image
• Cohesive image for seasonal collections and merchandise
• Developed and Lead social media and marketing plans
• Implemented Standards for printed and digital product and mechanized images
• Encouraged branding standards to be present in all company representation.
• Full identity support from product production to printed work to online facade
July 2010 - December 2011 New York, New York, United States

Grey Group

Freelance Flash Design & Animation

• Freelance design of animation and development for charity e-card.
• 6 Slides each progressively encouraging the user to donate to the toy drive.
December 2011 - December 2011 New York, New York, United States

Diesel USA Inc.

Creative Department Intern

Sole Creative Intern
• Responsible for Printed Ads ~ Publications (i.e. Nylon, FADER, GQ)
• Email Blasts
• Promotional Material (post cards, books)
• Formatting Nationwide Ad Campaign for multiple applications including: billboards and marketing Ads, Email blasts / Emailers, promotional books and pamphlets, In-store graphics, room designs, and printed communications.
June 2010 - August 2010 New York, New York, United States

Education

Kutztown University

Bachelors Communication Design

January 2006 - June 2010 Kutztown, Pennsylvania, United States

Awards

Typophyle

Typography Image Post

201108

Google Works

2 Eco Friendly Lighting Design Shown

201006

NY TImes

Ad post for 6 major apparel brands

201004

Skills

Action Script 3, Adobe Aftereffects, Adobe Dream Weaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Branding Identities, C++, Creative Direction, Creative Project Manager, CSS3, E-commerce Objective Planning, Java Script, Jquery, Magento, Microsoft Office, PHP, Retail System Consultation, Social Network Integration, SSL Certificate Instillation, UI/UX Design, Visual Basics.net, XHTML5,

Special Project Manager - Coolwoks Panelist JUNE 2013

The Coolworks Summer Experience, a Dow Jones innovation lab aimed at tackling some of our biggest business challenges, seeks college students from all backgrounds—design, journalism, app development, entrepreneurship, art history, biology—to work for two intensive weeks this summer incubating ideas and prototyping solutions for the future of media across our digital, print and mobile platforms. In short, they’ll provide fresh eyes and brainpower to help Dow Jones envision what the business might look like one, ten, twenty years from now.

I offered internal expertise and insight on each presented project/idea as to its viability and applicable purposes.

Designathon Alumni Creative Director 2013

DESIGNATHON:
24-hour event where teams of volunteer Communication Design students along with professors and alumni, design and produce pro-bono creative works for non-profits.

ORGANIZATION MISSION:
To commemorate the life and continue the work of Dr. Martin Luther King Jr. & Coretta Scott King, by developing a memorial, programs and initiatives to honor the King Family and address issues of civil rights, world peace and economic equity for all.

Designathon Alumni Creative Director 2012

Kutztown University Alumni Creative Director:
Designathon is a 24-hour event where teams of volunteer Communication Design students along with professors and alumni, design and produce pro-bono creative works for non-profits.

GCforC ( http://bit.ly/HyELhk ):
"Currently we are working to establish an orphanage at Lanet-Nakaru to cater for the needs of vulnerable children. The orphanage will be set within a school complex to give the orphaned children a chance to study in our primary school. This orphanage will serve the needs of the people without discrimination regardless their geographical boundaries, religious background, belief, and ethnicity group."