Zakaria labib

Freelancer

Casablanca, Morocco
I learned and practiced these past years E-commerce, Digital marketing and Design thinking
One of my long term goals is to use skill set to acquire and spread knowledge

Work Experience

Freelance

Consultant

After having a hard time with life waves, the last company that i runt declared bankrupt.
Still have too much to learn about managing people and time.
Within this period, i experienced freelancing and part-time opportunities, embraced design thinking theories and user experience best practices.

2017 - Present Casablanca, Morocco

Hotech.ma

Webmaster and Tech writer

Content Creation helping tech consumers for better using technology .
In charge of company’s strategic planning and customers relations, in accordance with breaking down local product , Measure Proficiency , Quality , obtaining results and deliver to the audience. Research and adoption of new best practices from industry leaders internationally & Developing of existing resources to achieve efficiency and increase value proposition.
- Follow companies press releases , write about the latest news ;
- Share content Using Social Media and Collect Customer Feedback ;
- Communicate with audience through live streaming ;
- Writing Scripts and Video Making ;
- Using Analytics to better know audience ;
January 2017 - Present Morocco

Freelance

Digital Marketing

Back in the days, this experience taught me a lot in community Relations, connecting to new customers, listening to users problems and publishing posts,
The task was challenging because there was no marketing assets and no clear vision to what we were heading,
The job consisted on the following activities :
-Gathering, Analysis of Primary & Secondary Data sources to find the Trend
-Coordination with Global Oale HQ to align with the Corporate Marketing Strategy
-Managing Events, Networking and product announcements.
January 2018 - February 2019 Casablanca, Morocco

Hero Technology Trading

Web & E-commerce Manager

During this period i was responsible for both website building and digital marketing. This includes managing the project throughout the process of Product Lifecycle, gathering and prioritizing consumer products and customer wants, defining the project vision, to deliver winning products. It also includes working in sales and support to ensure revenue and customer satisfaction goals.

Website is built on wordpress, tried to master analytics and observing search engine Algorithms, ranking was challenging , but i discoverd that giving real content is key to be within the first search results, from a 5% CTR in the first 3 months, increased to more than 15% the 4rd month .

Some range of products missed reel pictures, so another task was required to get more potential leads
I also used my previous experiences at the blog to help customers with their next purchases.

I was hired to manage the website but i found myself attracted in improving customer experience and doing more meaningful work....
September 2017 - December 2018 Morocco

LABIFON

Retail & Import Manager

Early in the begining, i was attracted by social interactions, developping curiosity and empathy, i thought that was the right thing to do, but subconsiouly i was far from being prepared to face reality, social reactions, and control of emotions.
Just to mention the tasks during that time :
Giving technical advice to customers
Explaining pros and cons of smart devices
Helping customers with their next purchase
Managing Retail Sales.
Travelling to other cities and connecting to new leads
January 2012 - September 2016 Morocco

Alphaboost

Technical ManagerTechnical Manager

Providing custom web development services and solutions. I've worked with a team of experienced developers who specialize in the latest technologies.

I worked as well as an advisor for clients agency on their digital transformation and how to adopt the best practices to offer the best customer experience possible.
Casablanca, Morocco

Education

Google Analytics Academy

Google Analytics for Beginners & Advanced

January 2017 - March 2017

Digital Garage Certificate

the fundamentals of digital marketing

July 2018 - October 2018 Casablanca, Morocco

Languages

English (Advanced),
Arabic (Fluent),
French (Fluent),

Skills

Adobe After Effect, Adobe Illustrator, Adobe Photoshop, Adobe XD, CSS, HTML, JavaScript, Laravel, Photography, PHP, SEO And SMO, VueJS, WordPress,